L o a d i n g

Digital Marketing Specialist


We are looking for a talented and driven Digital Marketing Specialist to join our marketing team. As a Digital Marketing Specialist, you will be responsible for developing and implementing online marketing strategies to drive traffic, engagement, and conversions. You will work closely with cross-functional teams to ensure cohesive and effective marketing campaigns.


Responsibilities:

  • Develop and execute digital marketing campaigns across various channels, including SEO, SEM, email, social media, and display advertising.
  • Create and manage content for digital platforms, including websites, blogs, and social media.
  • Analyze and report on the performance of digital marketing campaigns, using data to optimize strategies and improve ROI.
  • Collaborate with internal teams to design and create marketing materials, landing pages, and social media content.
  • Manage the company's social media presence, engaging with followers, and responding to inquiries.
  • Conduct market research and analyze trends to identify new growth opportunities.
  • Monitor and stay up-to-date with the latest trends and best practices in digital marketing.
  • Oversee the company's website and ensure it is optimized for search engines and user experience.
  • Implement and manage PPC campaigns, ensuring budget and performance targets are met.
  • Track and measure the effectiveness of digital marketing efforts using tools like Google Analytics and other marketing software.


Requirements:

  • Bachelor's degree in marketing, communications, business, or a related field.
  • Proven experience as a Digital Marketing Specialist or similar role.
  • Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, SEO tools, and social media management tools.
  • Strong understanding of SEO, SEM, PPC, email marketing, and social media marketing.
  • Excellent written and verbal communication skills.
  • Ability to analyze data and draw actionable insights.
  • Creative thinking and problem-solving abilities.
  • Strong project management skills and ability to manage multiple campaigns simultaneously.
  • Familiarity with HTML, CSS, and web development principles is a plus.
  • Knowledge of graphic design tools like Adobe Creative Suite is a plus.

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